Where do you go to hear new music these days? We are almost at saturation point when it comes to sources of musical inspiration. I have a number of Spotify playlists which are filled with new music I’ve Shazammed while out and about. I also enjoyed my free subscription to Apple Music and their flagship station Beats 1 for 3 months, hearing some great things, but resented having to pay £10 per month to listen to a radio station.
There are very few trusted sources that get the balance right between promoting music that’s actually great to listen to vs. pushing the agenda of record labels. Pitchfork’s online magazine stand apart by setting a new standard of how music is covered in the digital era, leading The New York Times to call it “the most prominent brand in online music journalism” and TIME Magazine to recognize it as one of the world’s 50 best websites. In 2015, Pitchfork was acquired by Condé Nast, joining a family of brands that includes The New Yorker, Wired, and GQ, among many others, enabling growth in the U.S. and beyond.
Following the Series Debut at Coachella Music Festival, Pitchfork Radio is coming to London’s Great Northern Hotel this weekend for Pitchfork P4K Radio x Tribute Portfolio – a celebration of the UK’s independent media scene.
Having debuted in 2015, Pitchfork Radio is a streaming, free form, live Internet radio station programmed with exclusive interviews, intimate live performances, deep cuts from rare vinyl collections and a playlist curated by Pitchfork’s influential music editors. Pitchfork Radio will be broadcasting live Friday, June 10th to Sunday, June 12th 11am-5pm from the GNH Bar at the Great Northern Hotel.
There will be a special live Cocktail Party event onSaturday 11th June from 1-5pm, featuring the best of British up and coming and established acts, includingThe National, The Smiths’ Andy Rourke, Daniel Ash of Bauhaus, Riz MC, Little Simz,Gang of Four, Super Furry Animals, and Lorna Simpson, as well as Simon Goddard (author of Ziggyology) discussing David Bowie’s iconic London.